Xbox is the most well-known brand of gaming. Xbox has five video game consoles and a whole range of games. The Xbox also provides an online streaming service called Xbox Live, as well as an in-house development studio. Microsoft sells Xbox merchandise like T-shirts, collectibles and other items. The company's Xbox Gear Shop has recently been updated with a brand new selection of merchandise that is influenced by some of the most popular franchises on the platform.  The iconic Call of Duty franchise has recently released some of its most intriguing xbox merchandise. The t-shirt is limited edition, and commemorates the game's 10th anniversary and features a personal message from the game's creator. The shirt is currently available in the US and Canada.  Another item of Xbox merchandising that's worth checking out is the Xbox Series X mini-fridge. Microsoft launched the mini-fridge following beating Skittles in the March Madness bracket contest. The mini-fridge is a cool looking fridge that holds up to 12 drinks and snacks. It can also fit the Xbox Series X. The shape of the X is intended to imitate the look of the console's vents and the refrigerator has two USB ports to charge devices.   https://www.xboxmerch.store/  of the Halo franchise can now add to their merch collections with new clothes and accessories. Xbox Gear Shop now has an assortment of new apparel and hoodies based on the Halo series. The hoodies and shirts feature a range of characters from the franchise, as well as the legendary Halo logo. The store also sells merchandise from Psychonauts, Battlefield and other well-known franchises.  The Xbox Gear Shop has been refreshed with curated sections that highlight games developed by transgender and non-binary creators or that have a range of pronouns for characters. These sections are found on the landing page of the store, on the upper row. The games are in a variety of genres.  Finally, the Xbox Gear Shop has been updated to make it easier for customers to find what they're searching for. The store has been updated with more search filters, as well as a revamped Wish List. The Xbox 360 games that are compatible with Xbox One can be found more easily.  Hopefully, the changes will make a difference to the overall experience of the Xbox Store, which has caused frustration for many. But there's still much work to be done. There's been a lot of debate about the cost and consistency of content that is available on the platform, as an example. Microsoft has been accused of requiring companies to charge for content that they had originally intended to distribute for free. Microsoft is responding with major changes to its Store by 2021. The company will cut its store's sales cut from 30% to 12%, which will make it simpler for developers to sell their games to the Xbox storefront.