01 - Jepoy - EduPro Services - Session 01 === So I wanted to get an idea just first, just to start off with what, so what are you actually doing? Like I was looking at that website that you gave me. And first of all, I wasn't sure, was that the site that you were building, that you spent all that time on building? No, man I paid someone to do it like in Fiverr. Oh, really? Yeah. Wow. So, so is this like a company that you're working with? And they hired you to do this stuff or what's the deal? No it's my agency. Like I'm trying to do my own consulting agency. But that website that, that site, like that business. That's the like, whatever it's called the educational thing. Yeah. Who, who is that? Which company is that? Who is that? That's me. Oh, that is you. Oh, really? So not just the website, that is like your business. Yeah. Oh. Oh, wow. Okay. So, and when was that? When did you do that? I, cause I got, I was on EI on May, then I just started doing that. Wow. Yeah, bro. So that's very recent. I've been doing, I've been doing education for three years now. Yeah, and I know the backgrounds of it like anything that from the loan side everything like that And yeah, i'm just saying hey, why not create my own right? Right, right. I'll be free, like freelancer. That's dope. Yeah. Yes, okay, so then you are one of the categories of an owner that's actually, well that you have your own business and you're trying to build that now. Yeah. Cause originally, yeah, I didn't know if any of you guys actually were in that position. And so you snuck in, in that one, which is really, which is good. No, it's good. Yeah. That's actually what I was hoping for. At least to have one. The first one, I did have a business. I had a restaurant in here Chestermere. Yeah. I had that for about six months. I canceled that because we didn't get along, me and the partner. Oh, wow. So they tried to me over. Oh, so that. Yeah, that. Wow. So the partnership was supposed to be agreed 50 50. Then comes along like they know the revenue is going up and up. So they tried to lower my percentage down. Oh, wow. So from 50, they wanted me to go to. 30. Then they want me to go 15. Then I'm like, what's going on? Oh, I'm like, this is not right anymore. And I'm running the whole thing from yeah, from the beginning to the end, like the whole restaurant. Yeah, see, so, so, so what contracts and so then when we talk about contracts, because again, this is what we got to talk about what was in place, like how is that even possible to change it? Yeah, I know. So they're trying to do is, oh, I got to put my daughter's name. in this company. So once I die, they go there. I'm like, you can't take it out of my part. It has to be out of your part. I'm like, are you guys kidding me? I'm like, then yeah, it's still ongoing right now. I'm still fighting. So yeah. So it's really a lot of headaches for me. So, so already within one story, which is very common when I talk with investors, this is why I say a thousand times over. This is why it's so important for me to have the right people. Yeah. Like you just, we can never escape these stories. I. I have more of these stories than successful stories of a good partnership. The worst thing about this is it's my friends from high school. It's your friends? My friends high school parents. Oh, wow. Holy , really? Yeah, man. So, yeah. And my lawyer did a background check on them. And they do have a couple of things, like they did this before. Oh my God. So I should have did my research first before I went, but it was my first, it was my first business. So I just wanted to go right on it right away. Yeah. Yeah. Yeah. Well, this is how we learn. This is how we learn. And unfortunately, well, fortunately it's you're, you are not waiting because like for example, I had friends that years, and I had one of the Apple bees. And they were killing it and then the guy took everything and he fought that for five years and finally got paid and so he's living with my mom, their whole family of five up in the living room like like that. I'm just like, see, it never ends. Yeah, fortunately they did end up getting it but So anyways, yeah, i'm just happy. It just didn't last that long, right exactly. I found out real quick Like they did this real quick to me. I'm like, okay Better now than later Yeah, exactly. Yeah, 100%. So, so this is, again, recording that I'm still getting this week coming up. That's why I understand, for example, I'm still trying to find, you know, where May and Ponds and stuff are at, because it's the whole, it's that balance between, okay, so how do we build actual trust, but then how do we lock in things into a contract so everybody can breathe? I. I don't like contracts to be necessary to show. Okay. Now we're secure because I'm like no you It does nothing for trust or actual relationship like a contract Isn't to be all end all either like that people think it is and I don't want to work with people that like again Like I talk about prenups that I have to have that to feel safe. I want to trust my people Are good people and then I want to build it together and when I want to use the contract to just secure What we're all happy about legally not oh, we need it. So you can't say the now I want to get the structure that we're all happy with and then say this let's lock this in We're all happy. I like it. Just make it legal that's what I like because the trust is already there. Nobody's there Nobody's afraid of somebody screwing somebody over if I have to feel that at all I'm not doing it and i'm not doing the contract. I'm just i'll just get your money back and pick somebody else because I don't want those stories Yeah, and my brands at all. There's no billion dollars is worth saying. Oh, yeah, they're gonna you over It's not worth it at all for me ever So it's just anyway, it's okay. So let's look at let's look at your business now and again with Limit licking I'll just start here because again all these are like blind to me Like there's something there's so many ways to approach it I'm gonna pretend I know very little which I do if I were to so understand your business In, in, in a give me your, I don't know, elevator pitch of what exactly do you do and how do you make money or how are you going to make money with this business? It's education placement. So I find students that wants to go back to school or change their careers. I'm attached with four colleges, private colleges in here. All in Calgary? Yeah, in Calgary, yeah. Their school they accept students from Ontario, Manitoba Winnipeg, Saskatchewan, and BC. Is it all online or is it both? Oh, it's all online. Yeah. Beautiful, okay. Yeah. Beautiful. And I do it's basically a commission. So one student, I get commissioned out of it. So, it, yeah, so, yeah, I make commission, it's about three grand per person. Really? So, so, these are all obviously courses run by, is it all college up or is it high school stuff as well or is it just college and up courses? Yeah, it's just courses for colleges. Okay. It's like medical office assistant like healthcare aid from business to business admin then there's pharmacy. And there's Rheology from help and I see the minimum like length package, like a year. It's like all of them a year. Most of them are like two years. So I got massage too. Those are two year courses, but most of it is like a year. It's like a quick, what do you call that? Got quick education to get accreditation. Yeah. Okay. Yeah. So, so basically a year and two years and I'm assuming just commission on those two packages if we're keeping it simple. Okay, so then your target market would then be basically anyone looking for that accreditation to then go get a mystical job with that accreditation. There's no range, like there's no age range from 18 till 99 or 100. Well, that's beautiful. So what's the cost? The cost is from, so the massage therapist is going to cost you for first year is 16, 000. Yeah. The second year will be 13, 000. That's just for massage therapy. Ranging from 18, 000 to 32, 000. The lowest of any of the courses is 000, yeah, that'll be health care aid. So health care aid is a certificate, it's only for seven months. Okay. And is are these... Available with student loans? Yes. Yes. Beautiful. Okay. Cause those are all big points. Yeah. So I do the student loan too. I help out the student to do it like step by step. Yeah, from like from filling up the form until the end. Well, that's my dream Because I've always wanted to build a course That's my dream to have an accredited private school for 10k and up. It's really so much Oh my god, like we'll talk about that. Yeah, cuz I really want that if that's money So easy, bro. Oh my god, like other people get in an accredited course. If you have any information of how I can Get accredited to so that they're available to use student loans for my private course. , that's where I want to go so that I can help you with that, bro. Oh bro. We'll see. No, I can help you with that cause, cause I'm talking big time. I have money set for that if, because if they can get approved with student loans. Yeah. Holy . The course that I can put together with this stuff. Money. Money. Well, yeah. Okay. Well I'll just save that for a whole separate call cuz that is Yeah. Gold. I know the two. Colleges that I'm working with right now. They just started. So I like I saw them how they did it how they started it And how they're building right now So for me see so all I had no concept that you could help something that I've been trying to figure out for a minute And already, this is what I'm saying, between the owners club members, this is exactly what I'm talking about. It's so helpful, and this is the kind of structure of, okay well, if I ever get that together, obviously you gotta have a piece of that, because this is very valuable information. I'm trying to get two saves times, and I'm telling you, there's so much money there, because it's so easy to get the damn loans and never escape that , and then never make money with these bullshit courses that they're doing, in my opinion. Thank you. And I'm like, we need courses that actually, like my, just very quickly, the courses that I build, you'll have your 10k back in that first six months to pay for your course, and then you're making money. No, no course does that, no college does that, no university allows you to pay your money before you're done the course, and then you're making like 10k. I've never seen anything like that. Yeah, that's going to that's my point, in this industry it's absolutely possible, there's just no accredited courses to teach that stuff. So anyway, back to yours, so then, how, what, so what's your target? If I asked you as the Nate AI, what do you need the most? What do you feel is holding you back from getting those commissions the most right now? Oh, I'm having trouble with marketing, bro. How do I get my name out there? That's... That's my main. So currently you have that website. That's all I would know of you so far. Yeah. Yeah, okay and what would be your approach like I'll go cuz yeah, cuz it well, it's a pretty well done site It's basic, but it's clean. It's night. I don't know if it's 100% mobile optimized, which is shocking, but that's, these are the examples of, okay I run through my checklist of stuff. It's not mobile responsive ooh, that's gotta be fixed. These are just basic stuff for me, especially, well, because there's just certain things that, Are standard that you have to have but it's clean. It's clean. It's nice. It's basic. There's enough information But so i'm just saying okay. So what? I could say this for every business and this I've told it to ron a hundred times I can give you all the tools I can give you all that stuff Everybody's going to run into this same problem If for every business every niche, it's always going to be traffic leads Flow and a system a process to get to sales That can take you years to develop or learn and figure out. Which is what it usually does and most people just don't ever make it there. And they just grind and it's just a mess of flailing around trying to get that. And very few have a system because that's what takes so much effing work. It's yeah, how? How do I build a system for this? It's so, so this is why I'm saying that this is you're literally our first kind of test of, can my, you know, vision of the owners club. If I were put it simply make things that aren't realistically possible by sharing knowledge, right? This is tapping into 16 years of my work. I don't know if I'm able to help off the start. But for example, I always just do. Okay, if this were me, what would I do? Right? Because that's how I look at it with everything that I know. And you gave me this business that Nate, you got 30 days to close your first sale. So the minimum commission you're going to make. For somebody to sign up to that minimum course that we said was 10k What would you make on that because I always get the lowest possible commission you can make For 10k i'll probably get two two grand out of it two grand. Yeah, that's I like those numbers are juicy So what I have the contract is all my contract says 3k every student they have to be in classes by 30 days once the 30 days comes I get my check I get my commission right away for the whole year even if they drop out if they drop out like after the one month Yeah. If they drop out, that's their problem. , I'm out of there. Ooh, that's beautiful. Yeah. Oh, that's nice. I like that. So that's why I really wanna get into this because I like it. That's, I like it. Man. , that's easy. 30 days cause to throw us money, if they can get student loans and get in class for 30 days and you're. If you're covered, if your commission's covered that's 30 day target right there. So I don't have to wait for them for a year. Yeah, that's, if that's citizen contract, I like that model. That's juicy. So, okay, so what's your current process now? Let's just take you through the basics. So my process is once they get in contact with me, I send them applications. Where? From so I'm assuming then your webpage. Yeah. What other socials and stuff do you have? Or, it's like from word of mouth, sometimes I get word from mouth right now. The website hasn't been producing. I haven't got anything from the website, but everything is from my other, my previous students. So, it's just word of mouth right now. Let's go to the T words. Traffic where's your current sources of traffic coming from, and where are they going to? That's the first, most important idea to understand. Where, how many traffic sources do you have, and where are they all going to right now? Just that website, bro. So, so, okay, so where are your traffic sources coming from? You're talking about... Your current students? Yeah, it's just referrals. It's coming from referrals. So how many were you talking about? How many current students do you have enrolled? Oh. For the past three years? Yeah. About, let's say 300. Really? 300? Yeah. Something like that. I've been getting thir like a month. I'm taking 35 students a month That are, that, that are enrolling. That's enrolling. Yeah. That was before, like when I was working with the college. And you were getting paid for those? Yeah. 35 at 2k minimum? Yeah. For real? Yeah, bro. Holy , bro. Yeah, bro. So where's all of the profits of that? Because we could build an entire system that's just the whole profits on one month. It's all under the... Wow. Yeah, bro. Yeah. That's why I want to get into it, like my own, you know, so yeah. But wait, was that something else where, was this with were you sharing these commissions with somebody else or am I not getting that right? If you're saying you were getting referrals, I give referral fees, right? So one referred to me I give them 500. So I said, let's say two grand, 1, 500 is mine. Yeah, that's that's where I'm that's where I'm getting the word of mouth is oh, yeah, they just stayed there for one month You'll get 500 extra. Yeah. Yeah Interesting. Yeah. Okay. So then so do you have well again, there's a couple questions So do you have a database of your current enrolled students somewhere? Oh, no, man Okay All paperworks, bro, it's all like old school well, this is why I'm, this is why I'm constantly blown away by small businesses, owners none of them have the most essential thing, which is that database of customer is mind blowing to me. Yeah. And yet it's crazy. Okay. So that's a definite, we've got to have that. So how could you. So where is their information currently? You at least have their information, I would assume, contact information. Okay, so obviously got to digitize that and we'll get that in a database somewhere. Currently, so you're saying all those over the last three years are just doing word of mouth with that 500 referral commission for them as long as they're at 30 days. Where, so where are you at now? So, so numbers wise, how many. Oh, it dropped down, bro. I'm probably doing eight, eight to ten a month now. Yeah, because COVID would have been a dream then. Yeah. Oh, it started that COVID. Once the COVID started because before, before COVID, everything was in campus. Yeah. So they started, the COVID started, they started online. That's when everything just went boom. Yeah, that's the COVID business. That's beautiful. Yeah. So, so now we're saying, okay, well, how can we bring it back to... Well, at least so what's what's your target if you're getting Consistently eight that's still that's still nice. Is it not yeah. Oh, yeah. Oh, yeah. It's a it pizza bills Yeah What so what as I do for every business? What percentage are you putting back into your marketing from those profits? Cause I, I have a number that I'm starting to test with literally every business. My ideal is I think every business should be at least putting 20% of their profits into marketing without even blinking. Where are you currently at? See that I didn't do marketing. Like I'm nothing. Wow. That's what I'm struggling at. Like I don't know where to start. I don't know what to find, like what to do. That's what I'm struggling. Like I get the money. I put it in my account. That's pretty much it. Okay. So if I told you that, if I said, okay, for step one, can you take 20% right now out of that, put it into a different account that you understand this is all going to go to marketing as my baseline. Like what would your answer be for that? Oh, right now it won't be 20. Cause I'm on EI right now. I'm, and I'm paying that lawyer too, to fight that thing. So, so what can you cause, and this is what I'm saying. That's why it's shocking. I hear, okay, I'm pulling in this amount, put it into account. And now what can I put the marketing? And this is why everyone starts with, Ooh, yeah, I can't do my base minimum. I'm just like, see, that makes no conceptual sense to me as a marketer saying. The entire way you build your business is you have to have that budget. So that's why I'm trying to build this a whole model of this is how I started with moves a decade ago. I'm like, how can you guys have multiple. Locations not have at least five hundred dollars for marketing that blows my freaking mind to bits and still to this day We've been trying to build that budget That's okay There's got to be a way from the ground up with the business to say how do we get you to? That baseline of ideally to 20 instantly goes into your marketing Right, right. So currently you're saying that's not possible because of the obligations you have Financially with what you're currently bringing in with your eight kind of average people what can you put into your marketing at this point? I say 5% I can put 5% on there So what would that be? What would that look like at our baseline minimum that you're at? Let me say a grand Okay. Between there. Okay. So that's our minimum. That's that's our desperation time saying, okay, because the model for me is how do I best use this 500 to a thousand if that's all that can squeeze out. My job is to say, okay, how's the best possible way to use that to help us get more clients closed. That's it in a nutshell. Right. Right. And currently you say you don't have a list. You don't have a database. It's all referrals. Nothing's been tied. Zero system. No, no centralized traffic source to take them to. So we're starting from the ground up, which is surprising. Actually, I just say. Money's coming in. I don't know. I'm not worrying about anything else. You know what I mean? Like that thing. I was in that. Face oh man, I don't care like it's coming But this is most that the Ron's that Ron did that the whole three years until I came in and said holy , bro You're losing money left and right We're making money like we're getting people on listen like you're losing money the entire time You can't survive and that's why I say it's deceiving because it's just yeah. Well, we're getting people Yeah, but it's literally Draining your account like we gotta fix that hole. And so that's why I said It's very difficult for an owner to do all that stuff and realized without getting into the numbers or understanding them. Holy I'm gonna die. I don't buzz to my ass, but I make the money. Well, in 90 days, you're gonna find out. You're in deep . That's what I found out. Once I got released from that job, the college, that's when everything synced in. I'm like, . I should have had all that. That in my system. Yeah. So that's why these stories are so powerful to me because I'm like, that's what I learned in Danny Johnson. Everything's in a 90 day cycle. Oh, I'm doing good. Well, in 90 days, if that changes, your ass is in trouble and you won't feel it. And then you're too far behind. You can, you might lose. You might not make it back. So you always have to understand. 90 days. Ahead of if hits the fan and I lose all this, how do I recover or what do I do? Not in 90 days right now. I gotta have that covered or I'm in trouble already. Okay So so this is good to be at the position of okay So how do I with all that I can squeeze out now start building my system correctly so that In 90 days, I'm in a different position, and then in the next 90 days, now I'm growing steadily. That's how you have to do it, or, well, you can lose it all. And this is a sweet ass model this business, I'm... I'm really liking the numbers here. So there's like same thing with my accountant. That's what she said to me, like where's all this money coming from? From my students. So what else do you want me to say? Yeah. Well, so like, where's the data? Like where's the names or where's I got this? I don't dunno. , that's a scary place to be as an accountant money-wise. Okay. So, so at this point though are timing wise, is this, is it all evergreen? And what I mean is, do you have the phases, like September is where a lot of new students come in March. Like those traditional times? Or is this just. I start a course now and I'm on my own little seven months or a year or two years. Like it has nothing to do with other people's schedules, like it. No, it goes monthly. There's programs every month, like every month. Year round. So I can start any month. Any month. Beautiful as well. Yeah. Okay. So then what would be your target for the next 90 days? If we say, okay, we're going to try to build something. That in the next 90 days, I'm currently averaging eight, like to me, it's clean up to me, it's cleaned up setting up a system and figuring out how we're going to get that going so that we can start building from there. Like before we get ahead of ourselves saying I want to get here and I want to be making this much that to me is jumping ahead. We've got a lot of cleanup. And systematizing on a basic level to start with. Yeah, well, I'm like, I'm thinking realistically, like right now I'm starting from the ground. Like 15 would be perfect for me, paid everything. The taxes too is paid for that. Because before when I'm making that money, I didn't put away any taxes. Yeah, I know it's hard. All commission is just in my pocket. So that was my mistake too, I learned from that. Yeah, man, then now I owe taxes too. So that's my bad and I learned from it. So yeah Is that really good at everything? I'm sorry the tech taxes from last year. Yeah, bro Oh, wow. Yeah, and then you're coming up then as well. Yeah, but so what time do you have to pay for? For that if for example this year's tax, when will that be due to like next year? AKA where you are this year from last year. I owe the old 20, 20. And when's that do I don't know what you supposed to be like me, but I'm paying monthly though. Yeah, I have a, I set up, I talked to them. I set up like a monthly payment plan and I'm doing that. So, and what's that costing you? Like monthly, it's going to cost me like 500 bucks monthly, but they take nothing crazy, 80% out of it. From the interest. Yeah. It's me over. What is the target? Like, when is it paid off? As it currently stands. Oh man, I just wanna Pay it as fast as I can, but is there no laid out structure? Oh no. Holy . I'm all learning this stuff. This is, yeah, I just had to pay for that. Well, they know I'm on EI right now. I'm on EI, man. Question. Do you have any limitations because you're on EI? Do you have any earning? Limitations or rules that you're under currently. I know man. No, okay. Okay, that's good Okay, so I got I got a much better idea of the current situation now. Okay So if we were to start very simply now, like again, i'll go through my rolodex system. It's just Traffic so we got mostly referral traffic Not really any social browsing. So what's the name of the company again? If I Know nothing about this I'm a potential student. I want to just get a college accreditation. I'm gonna have to find some stuff to search like our competitors in a nutshell, who's your competitors right now? If I'm just doing a search or I'm asking around, there's a lot of, there's a lot of education consultants. Is that what what would I search in Google? Cause this is relatively new. I've heard it a lot, but if I'm just gonna look in Calgary what would I search? Calgary College Online Classes, basically? College education. Okay. Career, college, and who's your cause I'm assuming the colleges do this themselves, obviously they have CDI college, all have their online diploma program. Is that basically what you are? Or what they're offering? An online diploma program, graduated under a year type thing. So, yeah, I do. Yeah. So, to me it looks like. Well, obviously all the big main colleges are who dominates the search engines. So you're saying this, a consultant, are there other people doing this? College, like what would I call you on LinkedIn? It would be like education placement service. Education placement. Is it a service or are you your own consultant? I'm a consultant. I'm an owned consultant. Consultant. Okay, I'm gonna check that out. Okay, so, I won't waste time for this, but I see educational consultant jobs and . Okay. So this is an actual thing. Do you know of, like, how much competition you have? I'm assuming there's companies that do this and consultants that do this. Because these numbers are nice. There's a couple of agencies that does it. They do career placement and education placement. Ooh. So this is like big business. Yeah. Yeah. Okay. So, so instantly high competition that have money, both the colleges, big businesses or bigger businesses that do this as services. So they have all the brands. Other consultants. So yeah, very interesting niche, like high money, high competition. You absolutely need branding and a way out to get traffic to compete with all that stuff. And then edge, like, why would just, it's again, and this is, like I said, this is just how I do it. Just free balling. Why? Why would I choose you, first of all? Cuz there's no possible way I'm gonna find you. Right? Like for example, what's your business name again? Edu Pro Service. Edu Pro Service. Just doing this all in real time here out loud edu. Pro Service. And Balza. Of course. . So that's not you and Ball Zack. Yeah, that's the one. That's the one. Oh, that is. Yeah, that's right. Yeah. Okay. No reason. Why Balzac? That's where the horizon mall. I rented a place there before with my friend. I'm just using that for he has what do you call that? Airline ticket thing? Like you can get the tickets from it. Oh, the buddy. The buddy thing. Yeah. So, okay, nice. So I'm just using his place right now. So if I meet a student, I meet him there. So I have an office to use. Oh, nice. Yeah. Okay. So first thing right off the bat, like obviously zero reviews, . Yeah. Zero reviews. If you got 300 clients. You have to like again just quick competition with your own name. Who's the so there's one in the states One in so there's people in the states with that same edu pro anyway interesting Education song so that's the first thing this right off the start. We need reviews from your past clients. That's number one Instantly, so educational services. So, so, so this is why, again, we go into our database. How, so if I gave you that as your first thing, even for the first month, how do you contact them and get them to give you a nice five star review on your Google? I gotta go on my paperwork, bro. I have all the paper works with me. It's just like in a big box. Yeah, so, so that's already the first big project like without even thinking of anything else. That's an entire project in itself that has to be done. That's, that should be for the rest of the year and ongoing. One of the most important things you do from now on. You need to have those because if you have no clients, that's a whole journey in itself. But if you have previous clients. Let's just say off the top of our head. What would be your target? For me, I have a 4% rule. If you can get 4% of your list to do the thing you need to do, you're doing good, right? So if you have, let's just say, low numbers, you get 100 people to do 4 reviews, you should at least have 10 to 12. Reviews within this first 30 days like as a baseline minimum to kick things off If you can't do that, we got a lot of work to do but that's setting a realistic goal If I do have a list of 300 people I could maybe count on 150 4% of the entire thing we're going for 10 to 15 reviews on this first kind of Project that instantly like your first goal is 5 to 10 Then at least we can do things with that until you have that it's very difficult For everything else. So that that's priority number one as of right now. Okay, so we got to figure out how to get that together. Okay, so that's that one. I'm just now looking at educational services. So we got educational consultant. That's what Google's really saying here. So between the services and consulting. That's who we're working with. And of course, this is not going to be, I'll do Calgary after, but catch an assertion. Yeah, Casey because that's, the way I do this is you have to do it the way that your target audience is typically going to find you, just first and foremost. That's going to be Google My Businesses 80% of the time. And I'm going to look at all the competition and the first thing my eyes go to everybody else is those reviews. I'm going to call in 15 minutes. Okay, we're good. Yeah, that's the most important thing because I'm looking at okay. Why would I ever pick somebody that don't have at least one review yet? Not even one, five. Five is like a minimum before you get that five star usable review status actually. So five to ten. And I'm instantly looking at all your competition. Who's got it? 160, 160, 61, 18, 17. And these are all, like at first I look for, does anybody have full five? That's the golden five stars. Yeah. Raven Consulting, 17 five star reviews, 32 five star reviews, 12 five stars. So you already have multiple businesses that got perfect five star reviews. There's no reason to even call you now. Zero. I have to call them first. There's no possible way I'm going to pick. Somebody with less than perfect reviews if I'm just looking like That's just how you it has to it. This is how it works, right? so That's why I say that's always the number one priority and it's so important While you still have the potential to be five stars, right? Because even between the different 4. 9 with 160 is the next level Right if it can't be perfect. I got enough to pick from at 4. 9 and 4. 8. So It's, it has to be the main priority of how do I get and stay at five stars at least as long as possible so we can lock that into place before we lose that saying, this is the level of service that we're giving you right from the beginning, five star service, and though we're small, and that we're building and then we're not that big yet, you can count on this we have to take that kind of angle as an up and coming guy compared to all the big boys. Five star service five star reviews listen to my client clients and then it's same thing Let's get some case studies personal case studies Like you have to take the professional personal route to even be able Two in the customer's mind compete with the big guys, right? You focus on listen to these case studies of Working with you. Do you have for example just right at the top of the head? Why would I choose you over? Everest educational services, it's got 160 reviews or yeah 32 five star reviews. Why would I personally choose you? Yeah, like that's the actual question. What would you say right now? If I were to give you a shot saying I could go with these guys But I got a referral or something. I heard about you somehow You got a chance close me. Why would I choose you? Personally. That, I have no answer for that. If you don't have an answer, you're dead already. Yeah. However you be getting these, that's great. But if you don't have that, we don't have anything to build around. You have to know that flaw, like that there that's the next most important thing. Not just for you to know, because that's what sets up your whole posturing. Not just personally. To build your presence online around That one question is the most effective way to market yourself, and if you don't know that, how are you even going to build that? And that's what people responded I don't even think he knows. So, how would I choose him if he doesn't even know what to say to that literally most important question? So already you can see how much work it is. Just this is what I call like the 80%, even 90% of work before you're even out there trying to sell stuff. This is the work that has to be done so that's clear. So that in, cause for example, in traffic, however, that comes, it's going to come ultimately down to that question, a hundred percent of the time. Not 99, 100% of the time is going to come to, why would I choose this guy as I'm about to give money? That is the only question you're trying to answer as much beforehand. Now, if you're lucky enough, like, how are you currently getting these clients? Like, how are you currently getting the close, let's call it? Like, how's this happening? Are all your referrals literally closing for you? Yeah, exactly. Just referrals, bro. I didn't even think about that before. It's referrals. My cousin needs here. My cousin wants this. Or my brother just got fired. He wants to go back to school. Stuff like that. Yeah, so, totally, they're just coming. To me, I didn't have to do anything, but then once, once everything, once I left that college, it's just, yeah, just try to start my own and that's where I'm like, Oh, how do I start this? So, so, so make that make sense to me. You were somewhere different physically in that process. Were you, are you saying you were on campus? Yeah. At that point? Yeah. And, so were they, were you guys were you connecting, personally were they bringing referrals to you, or? Okay. So, so how did that look? So, I was working with a company in college but as an outside marketer, right. But all their marketing is internal. I go out to Ontario or Manitoba or BC. So I do marketing. I hand out flyers and like that. Right. Right. So, so like in sales in a way they're doing most of the lead generation and stuffing, just closing from the inside, basically doing, I don't touch the internal marketing, so I do sales, my own I go out there and just like hand out flyers and just yeah. And is that directly to you or is that directly to me personally, this is edu pro. Oh, not there. That's just started. I just started that now. Okay, so you were under their brand, but it was just going to you personally under theirs. Yes. Okay. And so now, when you have your own eduPro services, it's all of it. It's your own marketing, it's to your company. As this consultant and that's where the big breakdown plus post covid has really flipped this. Yes Okay, so that okay. So yeah, so this it's a it's the same thing now. We need to completely build you a brand Which before all the extra work the reviews answering that question 90 days could just be building a process from now turning your past client Into the story of why they chose you. We have to wrap that up into your sales story. That's the most, that's the most beneficial thing we could utilize instead of starting a whole new brand and reason and all that. Cause this has been mostly referrals. So, so we've got to tap into 80% of that and make a system now to continue that forward in a more digital automated structured process. And build around that. That's more than enough as an overview of where we should go next. Oh, yeah. Oh, yeah. I go quick and just dump a lot of stuff, but I definitely see that's what I would do. Right. That's where I'd be going. So our next talk, we'll have to talk about some tools and how can we, how we can get that right now. Your homework's got to be, how do you get all your current context? And a nice little excel sheet at minimum so that we can digitize that stuff and start thinking about how to get the reviews. Oh, okay. So you can see your Google My Business. Yeah, listening. Okay. Okay. That makes sense, man. Right. That's my free ballin strategy session so far. And I love it. This stuff, this is what I was hoping we could do because for me... Yeah, to me it's oh, yeah, it's so simple. It's just what I would do, but there's a lot of pieces in there But the main thing is that there's that one question that is the most important thing The next thing is how do I utilize? What I already currently have or else that's all wasted and if you've built it from there To ignore that you've already shot your whole potential In the foot and took a whole different angle which makes zero sense, right? So Yeah, so let's empty these referrals up and systematize that now. Okay. Okay, so does that help at all? Oh man, it helps a lot, man. Now I gotta, you know, it make me, it made me think man, you are right. I've been doing nothing. I'm just waiting. And it is like the Google review is the number one right now. A hundred percent. I try to do that. Yeah. Yeah. Yeah. Digitizing and those, like I said even if you just got to go old school, start there and then we just systematize it, create a structure. My secret to everything is if you branded it and created a process, you look instantly pro, like that's how you compete with the big boys. That's my advantage to say, I have all the tools you'd never have. We just got to make it look like you actually stripped it. Strategically structured it this way and so you're going to be able to overtake the big guys in time. That's the kind of Positioning that we're showcasing by having things in a system, because it's like, yeah, I'm just building momentum. I'm not a threat now, and I'll have a breaking point where all of a sudden you'll overtake competition. Like, where did this fun guy come from? Oh, yeah, he was slowly working on a system that all of a sudden. Now he's getting reviews all the damn time. Now he's got things on, it's what the hell happened? Yeah, that's correct. He was working with somebody and that's where ultimately it's like, oh, he's part of the owner's club. That's how. Oh . Right, so. Dope. Dope. That's dope. That's sick. Yeah. Welcome home, brother. Oh, . I need to die now. Seriously, I just what's next? Yeah but that's why I say literally everybody's in that same position. Either they're killing it because they have learned all this stuff, or even when you're making money, and then something changes oh , what do I do? What do I do? What do I do? Yeah, most of them die. And that's... Okay, so we'll catch up again tomorrow. Yeah, go ahead. It's like being... Being confused. You know you have a good opportunity. But you're confused and you have a good opportunity. But then as you're confused, you're wasting so much time. If I knew what to do I would utilize this time to be in a different position a month from now, three months from now, et cetera. Right. Yeah. Like from this call, like I see you and Nate communicate. It's, you know, I started to see is a foundation, you know, with you, it's a foundation that's, you know, he's trying to help build, right. Yeah. Process for it, because without the foundation, it's just going to leak or you're not, you know, utilize what you already have. Right. Yeah. So it all makes sense, bro. Everything makes sense now. I was just like, I've been sitting on my ass for doing nothing. I'm just like, what am I supposed to do now? I have my website, I'm doing marketing and I'm just, nothing's coming in. Right. I just That's what your brain was still thinking, like it used to be. Yeah, exactly. Exactly, I'm just like sitting, waiting, because I thought it's just gonna come automatically. But, no, you're right, man. The , boom. The lightbulb just went up. That's good, that's the goal. That's the goal right there. Okay, so good. We'll catch up tomorrow. We'll continue our process. Thank you so much, man. Yo, you good for a meet tomorrow? Oh, yeah. Oh, yeah. Everybody's good? Okay, awesome. Thanks for your time, guys. Alright, thank you, brother. Thank you. We'll talk again tomorrow. Yeah, see you tomorrow. Peace.