With regards to optimising for search engines, content is king. So that you can better tailor the metadata judgements that influence ranking places, Commerce Cloud enables marketers and merchandisers to create rules for every page.At a fraction of the price of competing systems, SEO best practises may be rolled out in Development, then repeated in Staging, and finally in Production. Profitability is increased due to decreased time to market.Sitemaps, No. 1Sitemaps certainly are a fantastic tool for describing your website's hierarchy to crawlers. Sitemaps are XML files that catalogue all of the content on your website and the connections between your various elements. Crawlers (like Googlebot) utilise this data to locate and index your site's content.Sitemaps are primarily used to improve Googlebot's understanding of your website's internal linking structure. That is why, it's crucial to establish a network of interconnected links between your sites, creating a "pathway" for the bot to check out. However, Google could have trouble indexing your site properly should you have pages that aren't linked to from anywhere else (orphan pages). Sitemaps provide this purpose. You can find these forgotten pages found and indexed by the crawler by uploading a sitemap to GSC.To improve your online shop's search engine ranking positions, you may take use of the countless SEO tools provided by the Salesforce commerce cloud platform, also called Demandware. Product customization and mobile-friendly design are two types of these capabilities. In addition, it includes a specialised URL module that enables you to define canonical naming conventions for your categories, subcategories, brands, and pipelines. Rules like these enable you to generate search engine-friendly and easily-remembered URLs, as well as rule-based meta tags for every page.Canonicalization of tagsMany non-technical marketers appear to be confused by canonical tagging. In terms of search engine optimisation, these tags indicate to crawlers which page should get credit for inbound links. To remove confusion and direct readers to the most appropriate page, canonical tags ought to be used.The canonical tag has several implementations, including the HTTP header and the rel=canonical link element. The latter is the more trustworthy option, thus we advise deploying it. The latter is less reliable than the former since it requires the user to manually provide both a canonical URL and a page reference.Product sizing and colour options, paginated indexes, and duplicate category and collection pages are all good candidates for canonicalization. These should be canonicalized appropriately in order to avoid ranking issues caused by search engines mistaking them for other pages.For the previously known as Demandware Salesforce Commerce Cloud (SFCC), further canonicalization procedures are required. Default page names and descriptions in SFCC are optimised for search engines and encourage users to do this. These are excellent building blocks, but for optimal results, you should work with a professional Demandware SEO specialist.Thirdly, optimising a page's contentSearch engine optimization (SEO) can be an umbrella word for many different strategies. On-page and off-page optimisation are both part of it. On-page optimisation targets enhancing a page's visibility in search engine search engine pages (SERPs), whereas off-page tactics may include link-building initiatives. On the list of things that need to be improved are title tags, meta descriptions, and internal links. In addition, proper HTML markup and the addition of relevant meta data to each page are needed.To create an online store optimised for search engine optimisation (SEO), firms may use Salesforce Commerce Cloud (SFCC), an e-commerce platform. This platform's consolidated analytic tools boost retailers' organic traffic, revenue, and GMV.SFCC SEO  may improve your online store's visibility browsing engines using SFCC's suite of on-page SEO tools. Among these options are XML sitemap files, editable page names and meta descriptions, and canonical URL support. The SFCC platform also has safeguards in place to prevent unauthorised access to private consumer information.On-page optimisation is essential to the success of any online venture.  salesforce commerce cloud seo  creates it so people searching for the products and services you provide may find your website. on addition to expanding your pool of prospective buyers, this tactic may increase your site's position on search engine pages. Enhanced CTRs from SEs are attainable with the use of on-page optimisation.A Content PlanContent strategy include not only the guidelines for crafting messages, but additionally their organisation and dissemination. Organisational objectives and end-user requirements are prioritised through the entire content planning and management process. Whenever a website has a well-thought-out content strategy, it benefits visitors in several ways.Increase organic search traffic and enhance transactions with an audio content strategy, whether you're using Salesforce Commerce Cloud or another e-commerce platform. As a way to boost your e-commerce site's exposure in search engines, this tutorial gives various tips for enhancing on-page SEO, optimising URLs, and utilizing canonical tagging.Additionally, you should check that your e-commerce website is established properly. To do this, you might utilise 301 redirects to reroute users away from obsolete content. This will keep your e-commerce site's structure uniform and assist avoid duplicated content issues.Moreover,  salesforce commerce cloud seo  is another useful suggestion. As well as reducing 404 errors in Google Search Console, this will assist guarantee that visitors are sent to the right place. Setting up suitable page names and meta descriptions for the intended audience is also crucial. Doing so will enhance your online store's visibility in SERPs and bring in more visitors from se's. Finally, make certain that your product pictures are optimised.